Bridging the Gap between FFS and Value-Based Reimbursement

VBR presents a host of new opportunities and challenges for payers and providers. Hear experts weigh-in on emerging value-based initiatives, as well as early lessons learned.


Martie Ross - Principal, PYA

Martie Ross LinkedIn Profile

Martie Ross is a Principal with PYA, a consultancy recognized by Modern Healthcare as being a leader in the healthcare sector. PYA has deep experience advising customers on CMS' regulatory changes, reimbursement updates, as well as organizational and structural redesign, helping healthcare delivery organizations thrive in a value-based world.

Barry Allison - Chief Information Officer, The Center For Primary Care

Center For Primary Care LinkedIn Profile

Barry Allison is the Chief Information Officer at the Center for Primary Care, a comprehensive healthcare services organization with 9 offices, 36 physicians, and a panel of nearly 130,000 patients—more than 10% of which are Medicare enrollees. Because about 80% of CPC’s Medicare population is known to have 2+ chronic conditions, pursuing CMS’ recently launched CCM program was a strategic priority.


Martie Ross, Principal with PYA Consulting